Jill Gizzio, founder and owner of online pet stores – DogToys.com, CatToys.com and RetailPets.com – discovered something that would reshape how pet owners choose products for their dogs.

As she analyzed statistics from her internet companies, she was astounded to learn that more pet owners shopped by breed than brand, size and type of product – combined. Armed with this insight, Jill created a revolutionary new system to match dog products to dog breeds – and ShopByBreed™ was born.

Jill’s science education helped her develop the proprietary formulas behind the unique sizing system. From that point she hired Nicolina Mirolli as Director of Research to continue working on formulations and measurements of both products and dogs. To convert the scientific data into a consumer-friendly shopping system, Jill turned to Dee Merica, a brand strategist and marketing specialist.

Scientifically matching data from the dog and the product, ShopByBreed™ accurately and consistently determines which products are safe and appropriate for the 150+ breeds recognized by the AKC. It is the pet industry’s first scientific product merchandising system.

The company is headquartered in West Chester, Pennsylvania, where the ShopByBreed Team is hard at work lining up manufacturing partners in order to offer pet owners a wide assortment of dog products certified by ShopByBreed™.